Since our beginnings in 2014 our family has grown to a small clan of talented individuals with a shared love for everything quirky. We’re ambitious yet down to earth, serious with a child-like curiosity. We spend most of our days in a somewhat hidden office in the Amsterdam Wood Harbours, right next to our own warehouse. While our apparel is produced around the world, all of our ideas are conceived and created in Amsterdam.
A better world is created together. And if we all start making conscious choices we believe we can help turn the world into Paradise. That’s why friendly fabrics, excellent labor conditions and clean production methods are the cherry on top of our playful apparel. We applaud everyone who follows their passion as long as they don’t harm anything or anyone along the way.
— Consciousness is key, character is king!
A-dam for life
Durability is crucial to all our apparel. It’s why we’re always working on how every little thing can be done a whole lot better, such as using yarn-dyed fabric or applying the flattest stitches to all our underwear. Innovating, creating and improving is our second nature. And you could say we’re quite devilish about all the details.
— Whatever we create, it should show character, in the way it’s made and in the way it looks and feels.